Bringing simple, practical banking to the community
La Banque Postale was successfully launched in January 2006, with a promise of simple and practical new products and services that has already attracted significant numbers of customers.
It is well on its way to achieving its mission to be ‘a bank as good as the others but a bank like no other,’ driven by La Poste’s core characteristics - a local presence and wide reach to all members of the public.
A proven multi-channel distribution strategy
To be the bank that’s closest to its customers everywhere 24/7. This is the ambition of La Banque Postale. Post offices and their dedicated sales forces are the departure point for personalised relations with customers. La Banque Postale also relies on the knowledge of the 23 Financial Centres, true multi-channel managers.
In addition to its network, La Banque Postale can also count on strong partnerships that aim to facilitate access to its offer for the greatest number of people. It is also developing distribution of its products and services with the clients of its partners by taking advantage of their network (CMP Banque and Matmut). Finally, it has been able to develop other effective alternative channels, those of online banking services (www.labanquepostale.fr or 3639).
Consumer credit
In November 2007 the state authorised La Banque Postale to widen its offer to distribute consumer credit. This is expected to be available on the market between late 2009 and early 2010 and will be undertaken in partnership with a professional of the sector as part of a joint subsidiary in which La Banque Postale will be the majority shareholder.
In addition, the extension of the agreement of the CECEI (Committee of Credit Establishments and Investment Companies) allows it to grant social micro-credits, confirming its essential role in the fight against banking exclusion. These loans are packaged with an assistance scheme for the beneficiaries run by La Banque Postale through the building of partnerships.
"Livret A" savings account
In 2007 the European Commission agreed to opening up distribution of the "Livret A" savings account and recognised the two general interest purposes of this account, namely to finance social housing and, for the first time, to give access to banking.
With more than 50 billion euros in funds and more than 20 million customers, La Banque Postale reaffirms its attachment to France’s favourite financial product and defends the two general interest purposes served by the "Livret A" account.
Key figures
- 4th retail bank in France in terms of demand deposits and savings
- €4.7 billion net banking product
- €250.7 billion of credit managed, including demand deposit accounts
- 22.6% of the La Poste group’s turnover
A network of 17,000 outlets
- 1,500 customer managers
- 6,600 financial advisors
- 1,200 real property and asset advisors
23 Financial centres
- accessible by mail, telephone and e-mail
- 17.7 million calls from customers taken by the Financial Centres
All remote banking channels
- 4,955 ACD/ATM automatic distributors, France’s 3rd leading network
- the 36-39 voice server
- Minitel
- labanquepostal.fr Internet portal (nearly 108 million visits to www.labanquepostale.fr in 2007 and 163 million visits to the online bank)
- SMS notification service
