Direct Marketing

For all your Direct Marketing needs, start with La Poste!

Efficiency, profitability, reactivity, simplicity… the benefits of Direct Marketing for your company are many and varied.

If you want to target customers, build customer loyalty and more, look no further than the many postal solutions from the La Poste group.

Managing customer data

We offer complete solutions to:
- optimise your national or international databases,
- manage your undelivered mail: file management (business or individuals), support and analysis of your files.

Find out about: data solutions.

Data Solutions

There are 2 solution ranges:

target range: databases and key operations, predominantly direct marketing, to build and develop your client base.
loyalty range: processing and qualification services and enhancement of your client files to strengthen the quality and efficiency of your loyalty operations.

Document creation

Technology and solutions to help you optimise your documents. Find out about: Maestra from Maileva.

Maestra from Maileva.

Maestra is a tool for campaign creation, from targeting to distribution.
A wide range of models is available for the creation of your online mailings.

Production

Comprehensive solutions for your printing, stuffing, franking and mail preparation operations. Choose from outsourcing production, using Maileva for stuffing and preparing your mailings or simply franking your mail with La Poste.

Maileva

The reliable robust solution for medium size companies. With Maileva, in a few minutes you can, on request, organise a personalised targeting or loyalty campaign tailored to your needs, in France or abroad all you need is an Internet connection.

Franking services

Occasional use or on a yearly basis, La Poste can take care of your mail and franking needs.

Postal services

The most extensive range of postal solutions tailored to your needs. For addressed post:

- services with or without guaranteed delivery times,
- pricing offers linked to volume and geographical areas,
- posting within France or abroad.

For non-addressed post:

- high volume or targeted communications or even for just one address,
- mail communications in France or abroad.

Receipt and management of returns

Complete solutions to better manage the documents and mail received by your business:

- increase returns with Postréponse (Post response),
- propose a return address using CEDEX (similar to the PO Box system),
- manage your returns (conversion to electronic format of return coupons, management of undelivered mail).

Postréponse (Post response)

A range of pre-paid return envelopes designed to improve the efficiency of your communication campaigns by increasing the number of replies.
5 solutions tailored to your needs:

Optima Response: for competitive rates,
Expression Response: for creating on line support for your communications,
Ready-to-Post Response: for a more personalised relationship with your customers,
Open response, the multi-channel solution: for capitalising on the complementary nature of different media types,
Postréponse international: a reply support solution that can be used worldwide.

Contact us

Le courrier Entreprise 3634 • If you are interested in any of these solutions, contact the Customer Services department on 3634 (€0.34/min inc. VAT from a landline – telephone service available in French only).

• To find out more about international postal services from France, please call No Azur 0 810 821 821
Monday to Friday from 8 am to 7 pm,
local call rates apply.

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